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8 Landing Page Copywriting Tips with Examples. Here are our top tips on how to write landing page content that converts to help you win leads and sales. 1. Write a Compelling Headline. Here’s ‘how to write a good landing page 101.’. Your headline is one of the most important parts of the landing page. That’s because, as Nielsen Norman

Headlines that are vague are forgettable. The best headlines sound like a problem/desire/fear pulled straight out of your reader’s mind. They use specific imagery or give a specific example. For example: Vague Headline: Nutritional counseling by dietitians. Specific Headline: Heal your relationship with food without pretending you like kale.
Keep it short and simple. The final tip for writing a headline and subhead that convey urgency is to keep it short and simple. A good headline and subhead should be concise and clear, without
Get creative and brainstorm some word combinations to make the most out of the wordplay headline. 10. The Direct Quote Headline. Example: ‘You Have to Be Willing to Get a Bit Uncomfortable’: How a Reporter Covers a Protest by New York Times Original statements are often the most powerful way to make a point.
Keep the length similar: Conventional wisdom says to keep compelling subheads to 70 characters or less. Every word has to be spot on to keep the subheading powerful enough to keep readers reading and make your point succinctly. Connect to the headline: Link each subheading back to the content's main heading.
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headline and subheadline example